I'm sorry, I'm trying to find the article humorous, but I just can't get past the opening line

"don’t despair, it’s easy to wear skirts and heels while riding a bike."

When I was in college I had to write a paper on the differences between advertising in the 50's vs the 90's (late 90's when I was still in school). This sounds exactly like some of the ads that people today find so revolting. It's the way that men wrote ads directed towards women in the 50's. Like one that sticks in my memory that went something like "Now you can breath in fresh air in your car without having the windows rolled down and your hair messed up."

I have nothing against wearing skirts while you ride and if you want to wear heels, that your own life that you are risking. But to address women in this way is so insulting!!

The author presents good ideas but I find the article overall poorly written. What century are we living in??

Emily