Wow, I really didn't think that was spam. I'm still not sure, maybe because I ran across the linked site the other day and it's an information site, like someone personal web project, not a link farm. And the person's first post seemed legit, no links to anything but the Serotta site, and I don't think Serotta is sending spam bots out!

Also, the link was improperly formatted so it 404'd, and in my experience (I've run message boards myself), spam bots always get their links right.