I'm a member, and have been, off and on, for several years now. As Emily observed, the stories and photos in their magazine really are motivating, and I like the advocacy and outreach work the organization does. Also, they keep working to update their old maps and map out new cycling routes, like the wonderful new Underground Railroad Route, which I'd like to do part of one of these summers. The membership fee is money well-spent, for me at least.