designer chimes in:

not my day job but what I went to college for, anyway ..... what I have noticed is this, there's lots lots lots of bikes IN TV ads these days.

I have no statistic for how often "we" were pictured before but has anyone else felt that from airlines to water parks (can't think of x,y or z ) there are bikes or cyclists in the background? Seems if you see urban traffic in the background odds are there will be a bike in it.

Is this window dressing like "our products are green, look...see...here's a bike!" or are co's catering to our market (active adults?) or do they just think we looks puhrty? Whether the bike is on a bike rack or under a rider we seem to be everywhere in advertising these days.