Does anyone remember the television spots about a year ago (Volkswagon, I think) where a driver doored a cyclist? I never saw the commercial but it was all the buzz among the cycling advocates here in SF -- they apparently got it pulled and a big, public apology.

SW makes a good point.

BTW, most of the bike shop commercials are canned packaged from their primary brand. For example, Trek has a commercial available and they just drop in the local shop's name and logo. So, you might see the same commercial for Shop ABC in San Francisco and Shop XYZ in San Jose.