I just finished helping a friend buy a Pilot 1.2 at a Trek-only store near his house. They're a Trek concept store and were VERY pro-Pilot. He's just getting back into riding and it seemed like a good choice for him.

The LBS I bought my bike from is a big Trek dealer and they were very pro-WSD. I don't need a WSD because I'm 5'8" and the LeMond fits me better than any other bike. (The guy actually laughed when he saw how I had my Trek 1200 set-up--he said it looked just like a LeMond set-up with the setback, etc.)

Anyway, I wouldn't buy from a dealer who dissed his/her own brands on the phone.