These are all great suggestions. I just want to know where this LBS is, because in my area, I have yet to find a shop that cares about female riders at all! I just stopped at another shop today. He has exactly two WSD bikes in his shop. I told him that I find it very difficult to shift the front rings with STI components, and he was SHOCKED! He has NEVER encountered anyone with this problem in all his years ...

There's another thought ... ask the women what their problems or discomforts are on bikes, take them seriously, do some research, and try to find the answers for them. That would make my day!