Serotta is a smaller bicycle company from NY. They started out making steel frames and they are known for custom frames. Now they make ti, carbon/ti and carbon.

Several years ago they developed the Fierte, which comes only in a stock frame. It has a relaxed geometry with a higher head tube and sloping tt. It is available in steel, and ti. The frame is lightweight, not sure the weight but I demoed it and it is not a heavy bike. I really liked the way the bike handled and fit. Like I said, my friend liked it too.

http://www.serotta.com/pages/fierte_steel.html

I just got a custom Ottrott and I absolutely love it. I have almost 700 miles on it and I'm still in awe of it.

When I was riding today there was a woman at a stop light on a Fierte. She was very happy with it.

Serotta also has a training school that Serotta fitters attend. My frame was fit so well I have no complaints or desire to change anything about it.