Hi Laury!
Sounds like your problem could be due to bike fit. Did you get fitted for your new bike?- maybe you are not positioned correctly on your bike. However, chamois cream has to be applied before the ride, you can put it either on yourself or shorts or both. The way I do it - put body glide on shorts and then apply some chamois butt'r on myself ( lots of it). After a ride get out of the shorts ASAP, shower, put some healing lotion on or even diaper cream ( to prevent further irritation) on. Good luck with these, I been through majore chafing issues and sores and you get my sympathy



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