I have used GNC's 100% whey protein powder for a long time. I use it in smoothies, recipes, and a protein pudding-which is delicious. The pudding recipe: 1 box sugar free, fat free pudding, 2 cups fat free milk, 2 scoops protein powder. Blend until smooth. Makes 4 servings. Chill and eat plain, with some walnuts or 2 tbsp fat-free cool whip-for a mousse tecxture. I count it as a meal and usually have it after a workout. I have been using this product for a 1 1/2-started when I decided i shed my execess weight and gain lean muscle mass. I have shed 65 pounds of fat, gained leaned muscle and rid myselfe of 64" overall.