Quote Originally Posted by Tuckervill
From long experience with legislative battles on certain issues, don't write unless you have something unique and legitimate to say. Don't write because everyone else is. If Bicycling magazine read this thread, they would discount a large influx of letters about the latest issue as just an anomoly spurred by this thread.

What would be better is if subscribers wrote promptly about their opinion of the latest issue and they did it every month--not a coordinated effort but honest feedback.

That's not to say a large influx of letters couldn't make a difference. They just need to be genuine complaints.
I am quite certain there IS a genuine complaint here.

Besides, Bicycling is NOT a legislating body. It's a magazine trying to sell copies (and advertising space).

If all letters are the exact same (petition-like) of course it can be discarded. At the same time, I know, as someone who has worked in retail and politics, that when I receive a letter from someone who has taken the time to actually write a note and send it, it does have some impact on me, as I keep thinking about it for a while, and may change my actions in consequence. For example, I can imagine a woman (or a man) on the sales team at Bicycling having new ideas about how to pitch her stuff to potential ad buyers. Or the illustrator of Bicycling realizing: gosh, have I really been drawing only men? I doubt that this is a totally conscious strategy on their part. Or maybe it is, but certainly not for all. And if the illustrator starts drawing women instead of men say one out of four times, I don't think the editor will stop him from doing so. And if there already is a woman (or man) on staff trying to change things, a few letters will give her (or him) further weight on the editorial board.

So it's worth trying.