The cyclofemme rides are on mother’s day. A lot of the rides are about mom’s and their children celebrating the day, which is what it is here…..i wouldn’t want the ride here to be on a street. I assume you aren't doing that kind of a ride and have talked about that with the bike store and in promoting it. Besides honoring mom’s it’s also about empowering the future of women in cycling….hence the inclusion of info about riding classes for both children and adults in the ride here....and children luv the tattoo's too