Branding and Logos

[Trek420]

Personal is attractive, but professional is key. I'd have to see the logos, I find it hard to say what I find professional and not.

I would have to see the art but understand that you can't release it and have to explain it. First impression is key.

It makes no difference if you're explaining "My logo conveys blah blah blah while this corporate id proposal reflects such and such etc". I often found if I had to explain a corporate identity it's a bit like explaining a joke, "well the reason this is so funny is ...". So we need to find your market and meet them where they are.

You can have a friendly approachable tone in a competitive cyclist market with materials, art, texture, words, placement, graphics or vice versa.

So are we gearing towards recreational/new cyclists who are learning the benefit and value of professional fit or are we preaching to the choir and competing with other local bike fit companies or offering a service they had to go far away for? Always remember your audience.

It's a logo. You can't please everyone but you can do a lot with a good one.

Sounds like you've narrowed it down to 2. If you haven't already done so I'd take them down to black and white. A lot of things we think of as "fuzzy, friendly and warm" like color, texture of paper or sign materials just won't be there. You can't control what people do with your logo on an ad, the back of a race jersey etc. So strip it bare bones to black and white, enlarge it, put it across the room and quick impression. What do you think? Play with it.

The most successful logos are either; square, triangular, or circular. Also once you pick it do the xerox test. Copy it, copy it again, fax that, copy it, fax it again .... and see if it holds up. That's your logo because that's what people will do to it.

Have fun and good luck! Trek - California College of Art, graphic design major, class of '83

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