Hi Ladies.

I am expanding my little business and adding a DBA (doing business as) called Gorge Bike Fitter. I'm still in ground work phase and looking at how I am going to present my new little company branch in terms of my web presence. And there's nothing like market feedback from such an awesome group of ladies that actually use the types of services I will be providing. I already provide these services through the Physical Therapy Clinic where I work my regular job and through my coaching company but I'm trying to expand what I'm doing and work as a Bike Fitting consultant for other organizations.

As far as branding goes, a main part of what I want to convey is my expertise as a PT, multi-discipline bike racer and triathlete. I want the impression that I give online to be professional but also very approachable and to emphasize my unique background specializing in biomechanics. I'm really trying to target recreational cyclists, not just elites.

I have a couple of variations on a basic logo design, (neither of which are in digital form yet otherwise I'd share them with you). One is very basic, the feel of it is professional with much of that conveyed through the font used and the spatial organization of the type. The second one is a little freer with the font and has some whimsy to it, but not juvenile. The second definitely feels lighter with some fun and I have to admit that's the one I'm drwan to because I feel like it reflects my personality better.

So here's the question. Which bike fitter would you feel drawn to? More formal/professional vs approachable/more organic and a little arty.

Keep in mind that there will be a lot of other things about the website etc that will convey my message. I'm not relying on my logo to do it all.

Thanks in advance for your input.