This seems to be current topic for those looking for employment or looking to ratchet up their career to the next level. It is also a topic for bloggers in terms defining one's own personal blog focus, personal "voice" in their blog.

Frankly I find it annoying to read articles cultivating a personal "brand". It sounds too calculated (to me). But may be it's helpful to someone younger and just finished their studies.

But if I were to REALLY figure out my personal brand or how I appear to others, it depends who you ask. Or if the person knows you face to face.

I think I know my personal brand or how I appear to people who only know me distantly, ie. work colleagues, blog readers and probably not all of it, is pleasant.