We are booked for the Tuscany trip next year with Trek Travel. After researching we chose them for the following reasons:
1. They are the only company I found that has a vested interest in making sure you have awesome equipment for the trip. i.e. they are hoping you buy a bike from them. An expensive bike trip with crummy equipment would be awful.
2. My research said, 'oh trek travel, they just took the best of everyone else and packed it into their own company'. Sounds like a plus to me.
3. For our work we spend a lot of time in hotels. When on vacation I absolutely don't want to stay in a stinky, old hotel room.
4. Very professional and organized. Their staff were a great help answering questions.

Hoping it turns out being a good choice. There are 6 in our group going.