Master's level therapists are either like me, a professional counselor (called different things in different states), or a licensed social worker. You are not allowed to practice as a Master's level psychologist... used to be, but not since the 80s. They only get the master's on the way to a PhD or PsyD.
I also started with a therapist from DH's EAP program a few years ago. After a few sessions (5) she referred me to a woman in my area. I actually liked her better than the one I went to for two years!
Recommendations are good, but I think a good match is very dependent on the 2 personalities involved, so who is good for one person may not be a good match for his/her friend.