It sounded kind of like it to me. More dumb than appealing, but still just dumb. Maybe it usually works.

I once overheard a bike shop guy selling an orange jacket to a woman because it matched the colour of the flecks of her eyes. It worked. She went out the door with a happy smile on her face and a very expensive jacket in her hand.

Recently I was looking for (yet another) wool shirt, and was scanning the shelves for a colour I liked, when a shop guy came over and said in a jokey and conspiratorial tone "to be honest, the colour doesn't matter. Wool isn't sexy! Wool is just wool!" He was Italian and maybe playing up the stereotype, but still... I smiled and told him that I wasn't buying a wool shirt because I NEEDED one. I have eight. I was buying one because I wanted a new colour, and it was in his own best interests that I find one I liked.