Around here, shops do not charge for shop/club rides. Our LBS just asks that all riders sign a waiver and has refreshments after the Sunday rides. If anyone buys the jersey it entitles them to 10%discount on all purchases and invites to events, sales and holiday party at the end of the year. The regular bikes clubs usually charge $20.00 or $25 for family a year. They are non-profit so the money goes for events & snacks at the club meetings.