Getting women to group rides

[velo]

This is a pretty broad question. What do you think appeals to women to get them to come to weekly group (not one-time organized) rides? I know that the answer is ALL over the place, and maybe there isn't a good answer, so perhaps this will be a very short thread. But, if you were wanting to get the women local to your area to join together for riding, what are some key issues that would need to be addressed? Looking to hear from all types of riders and experience as well as those who attend group rides, won't attend group rides (why?) and those who lead group rides. I have some thoughts in mind, but don't want to say anything until I get varied opinions. This would be weekly evening rides, btw. I know it's open-ended and I'm trying to keep it that way to generate spontaneous discussion.