Did you ask the ADA rep about the compensation for the people already signed up?

It's interesting you bring this up coz I have issues with this in just about every area: I can't get the introductory price for digital cable because I'm already a cable customer even though I'm not a digital cable customer, I can't get the special price for the cable modem coz I'm already a customer, I can't get the free checks for life at my bank coz that's only for new customer, and so on and so forth. I appreciate they want the new business - but why not take the steps to keep the business - or reward the people - you've already got.

Ask him - the worse that happens is he/she says "it only applys to the new people"!