The LLS by me is owned by 2 young women. Maybe 30? No old ladies there.
I think their parents bankrolled this venture and it is very successful.
Based on your comments, I am glad my azz is big in proportion to the rest of me. I wear Hanky Panky one size fits all thongs, but they do have hipsters, too. And Le Mystere thongs. I hate underwear in general, and my main ocncern is that it doesn't show through my clothing.