I agree with indysteel. I'm having a set of custom wheels built and I had no clue what I was looking for. I contacted a person highly recommended by another forums and gave him my weight, riding style, budget and what I was looking for and he recommended a build. I wasn't sure at first if what he gave me was ok so I did a lot of research online, asked a bunch of cycling friends for opinions and made some tweaks. Now, I'm getting custom wheels built for less than what it would have cost for me to buy comparable off the shelf ones. Good Luck!