Thanks Marquise! I may give them a try. They did answer my question (sort of, after a lot of text assuming I do not know how to log in to a web site):

To watch your live event, please log on to universalsports.com at the time your live event is scheduled to begin (or while it is underway). Find and click on your event in the ‘Watch Live’ section of the site to begin viewing your live stream. Please note that archive video for live events taking place prior to April 3rd, 2012 are not available online. All live events occurring after April 3rd will have a corresponding archive video available online unless otherwise noted on the site. As always, please visit www.UniversalSports.com for the latest event information.

Never mind that the site does not note much of anything. I find it very annoying that the description of their package to view the Giro does not mention what it include. I would take that to be the contract. Oh, well.