Quote Originally Posted by Blueberry View Post
To elaborate a little more - it's sold here in the US in our dairy sections (next to milk and cream). It's what lots of people use in coffee or tea.

For some odd reason, it used to be called cereal milk - though it's rich enough that I can't imagine anyone would use it as milk in cereal.
I think it's just that tastes have changed. I'm betting people used to use whole milk in their cereal...