I like milk just fine, but I tend to not drink it on its own(as a beverage). Instead, I prefer it with my cold cereal, when making oatmeal and smoothies, or for hot cocoa and chocolate milk. My DH, on the otherhand, has no problem drinking it with every meal. He usually goes through about 3 gallons per week. We both drink the fat-free variety, but I buy a separate half-gallon for myself that is lactose-free.