We stopped for gas on the way home from BikeMo yesterday. The gas station is on a popular bicycling route (but not on the BikeMO route). I'm 90% sure the attendant is NOT a cyclist, but he could recognize a cyclist, because he asked me how far I'd ridden. He's not exactly Sherlock Holmes--my bike was on the car, I was wearing bike shorts and a cycling jacket. :P Still, he knew the right question to ask, and he was friendly about it, so it's clear that here's one person catering to the automotive industry who gets that cyclists supports the economy!