Our mayor is promoting Calgary as a great place to live.
I guess. It's not the worst place in Alberta but not great. It does have way more to improve ...including cycling infrastructure, needs more cultural diversity, etc.

http://www.theglobeandmail.com/news/...rticle2182152/

“A city brand is the experience that people have, not the story the city tells about itself, Mr. Clark says. Branding should be part of an improvement process, he urges, from repairing infrastructure to getting the cab drivers to live that brand a little more. “Otherwise people are selling a product that isn’t working.”

How about your area? Do locals/a tourism organization promotes it well?