Swung through the St. Louis Trek store today, hoping to see which Madone's they had in stock. They had a few 4.2's, but no 5.2 or 5.5's. A helpful employee told me they didn't have any in stock, but they JUST started renting them--$40 first day, $20 second day.

I'd much rather take the bike on my normal hilly route, instead of riding around the parking lot before I drop a chunk of change. He was pushing the project one, so maybe they hope you will rent, then custom order your bike.

I also politely informed them that, just because I'm a girl, I don't want pink on my bike. "Yeah, we get that a lot."