As far as Twitter goes, I think it's important to keep in mind that it presents a very specific context. The chances that recruiters are going to ask an E.R. nurse to "sell" themselves in 140 characters for a job are pretty slim.
The jobs that are going to be promoted in that particular way are going to be for people who don't just play in that space, but who have spent a lot of time thinking about and experimenting with how it can be used for things beyond personal communication. The original article that was linked used social media and community manager roles as the examples. Of course those people should be able to craft something attention-catching in 140 characters or less, because that's going to be part of their responsibilities if they get the job! They would also need to not be the kind of people who would think it a "dumb" idea.

Originally Posted by
shootingstar
Great..more power to you.
Let us know if the language/ brand /attitude wears well when you're 50+, 60+, 70+ yrs. old. You're right: One is retired by then.
I have yet to hear a flower power generation folk (I guess that's boomer or nearly boomer. I dunno.) still use "groovy" regularily/often or even at all.
I'm not sure where you're getting the bit about retirement ages from, but I never said any such thing. Since I didn't say that, and you don't know anything about me or what I think about retirement, I'm left to assume that you are projecting your own ideas about how others perceive age onto me. Thanks, but the condescension is unnecessary and I don't need anyone else's baggage to carry.
I can point to people in my own profession in the 50+ age group that use similar language. There probably aren't many in the 60+ group, but that's mostly a function of the newness of my field. Actually, I'm at a professional conference right now where far more brazen language than the usage of the word "suck" has been used in various presentations and workshops...verbally and on screen, and by people older than myself. So, at least in my professional circles, language isn't a function of age. In fact, I would say that the younger people that I've worked with have been the ones who are most careful about their language. It's only after some amount of experience and success that most of my peers seem to feel able to speak freely...or that after some number of years of fighting the battles that we fight, and seeing the ridiculousness that we see, we get fed up enough with it that we no longer care to sugarcoat anything.
I can also think of more than one former co-worker and several management sorts who did use words like "groovy" and other language that would have been categorized as slang for their generation. I worked at an extremely conservative company for several years, and my boss there happened to have long hair, an earring, had a lot of "crunchy granola" tendencies and considered himself a bohemian...all of this while getting dressed in a suit and tie every day to come to the office. None of those things stood in the way of promotions or increased responsibilities within the organization, despite the fact that they were well outside the norm for the company. Maybe I've just worked for more open-minded companies than most. *shrug* Who knows?
What I do know is that we shouldn't create sweeping judgments just because something doesn't fit into our own particular experience of the world. The world is a more interesting place than that.
Last edited by ultraviolet; 05-27-2011 at 11:31 PM.
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