Wow I've never cared what other people think about what I wear.I try not to judge other people (if wearing the complete HTC Columbia kit makes you go faster more power to ya).though I do have a coworker who is a new rider& got the shoes Lance wears because they are so light he will go up hills better to which I said just shut up and ride. I like helmets cuz I like my brain and they have saved DH life at least 3 times.