Quote Originally Posted by shootingstar View Post
For now, on our blog, I posted this for the owner (which is dearie):

http://thirdwavecyclingblog.wordpres...er-to-cycling/
The guy doing his masters might want to have a look at this recent research (link at bottom of page, 7MB). It wasn't summarised very usefully imho, but it does bring together in one place some of the psych research (among other things). IIRC (don't have time to review right now), it made no difference to the focus groups whether cyclists were in Lycra or civvies; we are an out-group, with all the issues that flow from that. I hope he gets some useful research done on the subject; we really should be way past personal hypotheses and anecdotes by now.