I bought my car 8 years ago, because of Milan-San Remo. The brochure featured my car on the streets, interspersed with pictures of the race. That was it. The other 2 I had test driven didn't matter...
Haha... I bought a Saturn way back when... I admit that part of my decision was because they sponsored a team at the time. Car turned out to be a hunk of junk though.