No, it's not male pattern blindness; it's ADD, in one of it's various forms. And more men have this than women. But, I spent most of my former professional career teaching students how to organize themselves and strategize to remember things. Then, some of the teachers I worked with came to me for help. Generally, though, people remember stuff that is important to them.
Of course, then I ended up with 2 kids and and a husband who have this very problem. When I read some of my DH's report cards, I couldn't believe the cruel things that were said about him (granted in the sixties no one knew about learning styles).
We joke about being forgetful, but it really isn't funny. It can derail careers and interfere with social relationships.