Color is very important to me. I think it has something to do with the artsy part of my personality....I have millions of sketch books and paintings---I love art I like traditional colors but, there is a part of me that likes my bikes to be uniquely mine with a bit of flair. I'm in the process of transforming my trek 520 into one that is "all me" I get bored with the off the shelf look that everyone else may have.