I like the great pictures they have for shoes/clothes, etc. I only ever bought one pair of boots from them, but I often go there to check to look at the pictures.

I like to shop at places like REI (not the cheapest), or backcountry.com as their products are guaranteed for life. The Keen boots I got on zappos started leaking after about 3 months, and I was SOL with zappos, but if I had gotten them at REI or backcountry, they would've reimbursed or replaced them.