One of the things I want to do next year is to foster the sport of cycling in my area. There are plenty of organized rides for experienced cyclists so I want to organize a weekly rides for people just getting into cycling.

Any advice on how to get a successful club up and running for novice cyclists? What's the best way to encourage people to overcome the initial barrier of worrying that they aren't "good enough"? Is it enough to have only 2 or 3 routes mapped out or is it better to try and have a different ride every time?

Thanks everyone for any advice you might have!

-traveller