I don't consider myself an overly vain woman but ever since I could remember my hair was the source of compliments. I have naturally straight, thick but fine texture hair. If I think it looks good I feel great. At some point I will embrace my gray but not anytime soon. My simple hair takes 20 minutes from wet to out the door and still gets tons of compliments. So I admit it, I dye because I am too in love with my hair to try gray. I use the Loreal 10 minute dye and it really doesn't feel like too much work.