I need some quick turn-a-round advertising ideas for the business I work for (a sailing school). Big-ticket item (winter training cruises in the VI). It's too late for print or magazine advertising. We already run a extensive on-line advertising campaign, very loyal following, returning students. Our usual is not enough this year.

I am thinking maybe a radio campaign. Maybe in the Baltimore or Washington DC area? Our students tend to be mid-high income, middle-aged to retired. It would be a short term thing now through mid-late January. (Or maybe longer if it works out.) I know absolutely nothing about radio advertising, but on local stations I hear advertisements for fairly small businesses. If they can do it, seems we ought to be able. Can it be turned around that quickly? What kind of budget do I need? What radio station? I'm thinking "easy listening" or "light rock"...something that would be played in offices? Where do I start? Any other ideas appreciated from the marketing gurus here!

By the way, I'm working on a "surf and turf" (sailing + bicycling) idea for our season here in 2010!