When I started mountain biking I became acquainted with the term HTFU (Harden The F*** Up) which is something I probably needed to do in my cycling during races since I tend to take them a bit like a training ride!
A local chain carried the rubber band bracelets and fake tattoos with these letters so I bought a couple. I have worn the band in a few MTB races and on big hills will look down at my pink rubber HTFU bracelet and it does spur me on a bit.
Last time I rode in a triathlon I put one of the fake HTFU tattoos on the inside of my forearm right where I could see it when I got down on the aero bars and used it to help me focus. It was great and it washed off!




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