I see that at the top it lists all the stuff it's supposed to be about, in grey text above the red banner.

But they left out 'grade school'.
Guess they are leaving their possible subjects pretty varied.

They mention "city spotlight" (?) and road/track/cross/mountain riding...but not country biking or even touring.
Those are cross bikes on the cover, am I correct?

well it is good that someone is putting out a women's biking mag. (Helluva time to start a paper magazine in this economy, though.)