One thing that I really do like is organic "processed" products. I don't buy a whole lot of pre-made food, but there are things I like - like graham crackers, that I just don't have the time to do myself. I'd love to always make my own bread, but that's just not realistic for me. Take a look some time at the list of ingredients on a loaf of regular bread, then look at a loaf of organic bread - about 1/2 the ingredients, never any hydrogenated oils, usually natural sugar. I occasionally buy organic lemonade because it has real actual sugar in it and it just tastes better!