Statistics say that nowadays there's more of you guys than there is of us, so "minority" probably isn't the right word. "Disadvantaged," sometimes maybe, but not minority. But you're right that it's strictly about attracting attention and ultimately customer and advertising dollars/euros.
Nearly every single professional bike race employs the infamous "podium girls," whose job is to hold the flowers and sometimes a stuffed critter, and kiss the stage winner.
Me, I don't worry about it. I'm usually still out on the course hiding from the broom wagon when all that stuff goes on ;-)




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