I'm in the process of designing a custom road frame and building it up and wow, a few things really frustrate me.

Handlebars: I measure 34cm from shoulder to shoulder (w/prof. bike fit). Handlebars are only available in 38cm and up, and many of the good ones don't even come in 38cm. Then, there is a huge drop and too much for my little hands- I can't use Campy parts because I can't actually reach the brakes. I found an aluminum Bontrager I like, but it doesn't have an ergo flat top which I would like. I just feel like there needs to be someone out there designing handlebars, perhaps even carbon ones (?!) for us smaller gals.

Shoes: The Sidi Genius 5.5 only comes in (eu)38 and up. I have small feet. Reduced choices again.

Zipp: Have you checked out their website? The gear they sell and the pictures that illustrate their offerings would leave you to believe that very few women use Zipp wheels.

Don't merchants realize what a huge part of the consumer market we are???