I totally agree!! How can anyone even think they couldn't get seriously hurt on a bike? I went over the bars on my mtn bike a few years back and cracked my helmet and the Styrofoam inside, in several places. Can't imagine what would have happened to my head had I not had a helmet on.

I work for an orthodontist and we see a lot of kids. There was a boy in last week, who rode his bike to his appt, no helmet of course. We always encourage our patients to wear helmets and stress the importance of it.

We talked to this kid and his mom, who came to pick him up and told him to stop at the LBS on his way home and get a helmet. He was in again today and when asked if he got a helmet he said: "No, but I got a new bike" Go figure!

On a side note, my boss knows this family on a personal level.