Does everybody remember the Castelli heart on butt kit we made fun of last year?

IMHO, this is this year's:

Jersey:
http://www.castelli-us.com/ps-950-4-koori-jersey.aspx

and much worse, the shorts:

http://www.castelli-us.com/p-989-koori-short.aspx

I found it in the latest Colorado Cyclist catalogue.