My husband has used price point for years. It seems mostly geared to mtn bikers. Sometimes they are able to blow out previous seasons stuff at WAY less than what we lbs owners can get at wholesale. So there can be some outstanding deals. BUT we have noticed that they mark some things up by 200+%. For instance, a cheap rear derailleur that we pay 4.00 cost on, and mark at 7.99 in the shop they sell for 19.99 of more.
Whenever we custom order a part in we always check around the net to make sure we are competitive, and sometimes are shocked by the price gouging out there.
So yes, there can be some killer deals- but beware...
And if any of you would like me to check on a "deal" for you- just shoot me a pm, I'd be glad to.