Hi Lorri,
Great topic and here's my take on it.

I live "up nort". We have smaller towns that are 30-60 miles apart. There is a cycling group in the larger town but I've struggled with them. Wanna know why? In central WI people are very cliquey. It's HARD to "break into" an existing group. I was the first new member they'd had in many years. So here are some questions I would ask myself:

-how do I hit a female "target" market given the geographical challanges?

- there's only 2 bike shops around and they don't seem to take me seriously as a biker but it does depend on the day. How do you get their support for a program?

- what kind of training programs or rides would be effective for women starting to bike so they aren't intimidated and will stick with it through the seasons?

- knowing you would get a diverse group of abilities how do you do rides together while pushing those that want it and providing social interaction for all? (I highly doubt you would get a lot of people to join at first).

- what types of city/town committees, organizations, etc. would you approach for any help funding, advertising, support etc.?

- how do you start raising funds just to get started?

I have the passion but tend to get bogged down in details like this. If you could put a "How to get a womens cycling group together manual" and make it available to the masses I think it would be a great tool for those of us who don't have the time for the learning curve of getting it going. Of course, that could just be me