I would talk about some of the basics, like why a women's group can be so beneficial to women riders (versus coed programs). From my experiences, and there is not a women-specific program here, most women in my area start cycling with their husbands or boyfriends and will either begin riding in coed groups or will only ride with the person they started with. It is hard to get the ladies confident to want to move forward with their riding. And without riding with a group they don't want to ride alone and therefore do not ride as often as they would like. So how do you get the ladies involved and wanting to get out there into a program? I would love to see a women's group here, but don't have the motivation to start one myself. Even some of the spouses and girlfriends of the guys I ride with won't come out on our group rides and we don't drop ANYBODY!

You have to know where you're coming from to know where you're going!
good luck, it's a great topic!

bk