About time, and Georgia seems to be gutsy enough to make it happen:

...the Luna rider is taking on the Union Cycliste International, asking for equal minimum prize money payouts for the top finishers in both women's and men's races.

To: Union Cycliste Internationale (U.C.I.)

We, the undersigned, find it regrettable that there is still a considerable disparity between the UCI minimum prize money for men and women. We understand that because competition in the men's field is deeper, more places receive prize money. We do not understand why the women who are receiving prize money receive less than their male counterparts. Therefore we propose that the UCI show leadership and mandate equal prize money for the top five men and women. Article 3 of the UCI Constitution states: "The UCI will carry out its activities in compliance with the principles of: a) equality between all the members and all the athletes, license-holders and officials, without racial, political, religious, or other discrimination." We ask the UCI to honor its commitment to equality.

The Undersigned

Gould penned and distributed the online petition on Thursday. By this weekend, roughly 900 people had signed.
From Velonews.com, Pay Day: A conversation with Georgia Gould. There's a link to the petition in the article. And, as an update, it was up to 1,531 signatures when I signed.